The Journey.


I’m Kirsten Jack. I’ve got an MSc and seven years work experience in sustainability - in the UK and abroad, in business, charity and government.


I love what I have created in this company! I love that I can liberate stressed out people from their to-do lists, giving them tons more time and energy to face their day.  I love the way it supports innovation in future thinking products and services. And I love that I can add my name to the list of my wonderful members who can eyeball their kids and say of our future planet’s survival - ‘not on my watch’.


That’s the story really. I started with a vision of the future, and worked back from there.


The Method.


With a company like this, it’s not about retrofit ‘embedding responsible values’ as other companies have to do – our values created and drive us.  Our mission is to have a net positive effect on the world. In all operations we are authentic, honest, transparent and fair.

Running a sustainable business is a serious task, all about goals, objectives and spreadsheets. It’s really true to say that the devil is in the detail, although there are some great headlines as well: 


-    Co-operatively run company that gives members their say


-    Supplier relationships built on shared values of responsibility and increasing ethical market share


-    Resource-efficient business, right down to how many car miles the boss takes


-    10% of our profits go to charity – primarily to organisations who support sustainable lifestyles in developing countries


If you’d like more information about our sustainable policy or management system please get in touch.

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