Focussing on habits, an area worth cracking.

Eco Concierge are in the final stages of receiving a substantial grant to thoroughly test interventions aimed at shifting particular habits towards pro environmental habits. Should we be successful, we hope to work with a few of the largest companies in the UK in testing not only its effectiveness, but vitaly its potential for upscale.

Habits are an important area to focus on for two reasons. Firstly in that they are difficult to change by their automated and subconscious nature, and secondly in that they are often high impact due to their consistency and so represent a chance for meaningful change.

This intervention is in line with our values. It is not about preaching, it is about supporting. It is based on the believe that people do want to do more, but that the change is not always easy and needs a little support. Lives are busy, other priorities rule. There are children to pick up, friends to meet, and chores to do. 

With that in mind, we hope this project can uncover effective methods in supporting for the formation of pro environmental habits. If we learn it, we will share it with the rest of our field, and we will do everything we can to upscale it's application, core to our value of creating the greatest change we can.