Getting it right.
It’s great to be reminded of the value of what you do occasionally. We often speak to other behaviour change experts to ensure we remain effective in supporting people towards the huge advantages sustainable living has over the carbon heavy and stressful 20thC lifestyle.
Time and time again we are energised by the realisation that Eco Concierge is consistently at the cutting edge of this field, supporting, empowering and encouraging people with the most effective methods available.
Lorraine Whitmarsh, author of numerous papers and a book on engagement and behaviour change, was the source of our re-assurance yesterday evening. Noting that we primarily seek to highlight the areas people are already living sustainably in, Lorraine excitedly reminded me of this as potentially one of the most effective routes to supporting further change. As individuals identify themselves as more ‘green’ than they had realised, other ‘green’ changes become more likely to occur as part of a consistent self image.
Leading suggested changes with this ‘identification’ technique is one of many methods Eco Concierge use to encourage and support people in living sustainably. We'd suggest you use it too. Draw your listeners attention to the great things they're doing first, show how eco friendly it is, and once that settles in, then ask for more.
If you would like to conduct research with our clients, or understand more about your target audience and how to engage and motivate change in them, give us a call on 0208 123 2575 to see how we are helping push the sustainable living field forward.
